Agency SEO
Working at an agency across several clients in different industries at once, usually on a fixed retainer and a defined scope of work.
Analogy Mental model
A general practitioner in a busy clinic. Dental case in the morning, orthopedics after lunch, ophthalmology before close — broad exposure, but nobody gets a lifetime of follow-up.
In practice What you actually do
You see more in a year than an in-house hire sees in five: different CMS platforms, different technical debt, different industries, different stakeholder politics. That breadth compresses the learning curve, which is why agencies remain the fastest training ground in this field.
Where people get burned Pitfalls
Depth is the constraint — each account gets a fraction of your attention, budgets are fixed, and client cooperation varies. Most people should move in-house or into consulting after three to five years, before the breadth stops compounding into judgment.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →