SEO Manager / Head of SEO
The role accountable for strategy, team, and budget, and ultimately for the commercial number — traffic, leads, revenue — rather than for any single deliverable.
Analogy Mental model
A head coach. They don't take the field, but they choose the formation, pick the players, and make the substitution. When the team wins everyone celebrates; when it loses, the coach answers first.
In practice What you actually do
Four things fill the calendar: an annual roadmap with budget attached, hiring and developing writers, technical SEOs, and outreach people, influence across product, engineering, PR, and sales so SEO requests actually get prioritized, and reporting that converts rankings into money in the language a CFO accepts.
Where people get burned Pitfalls
Strong individual contributors often stall here, because the job stops being do it well and becomes make five people more productive than you were alone. Managers who keep doing the work themselves cap the whole team at their own output.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →