Search Everywhere Optimisation
Optimising for visibility across every platform where your audience searches, rather than on one engine only.
Analogy Mental model
The fish have spread across a dozen ponds: some watch video reviews, some scroll short clips, some read forums, some search inside a marketplace, and some ask an assistant directly. Each pond needs the right bait.
In practice What you actually do
Map your audience and pick two or three beyond the main engine. Video rewards titles, descriptions, chapters, and captions. Marketplaces reward titles, bullet points, and backend terms. Forums reward genuine participation. Short video rewards hooks and on-screen text. Assistants reward the structural work described earlier.
Where people get burned Pitfalls
Spreading across all of them at once produces competence nowhere. Concentration beats coverage until the first channel is producing reliably.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →