Agile SEO Sprints
Applying one or two week delivery cycles with defined outputs and a retrospective to search work, rather than a single long plan.
Analogy Mental model
A trainer who does not sell you a target weight for next year, but sets what you will do on Monday, Wednesday, and Friday, and weighs you in a fortnight.
In practice What you actually do
Plan on Monday from the backlog, stand up briefly each morning on progress and blockers, demonstrate the deliverable at the end of the cycle, then hold a short retrospective on what worked and what did not.
Where people get burned Pitfalls
Rankings lag, so acceptance criteria must be about shipping rather than about movement. A delivered and verified change is the leading indicator; the ranking is the lagging one, and confusing them makes every sprint look like a failure.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →