OKRs for SEO Teams
Setting quarterly direction through objectives and measurable key results, rather than tracking a task list.
Analogy Mental model
A training plan for the year: the objective is to be fit enough to race a half marathon, and the key results are the milestones that prove it quarter by quarter.
In practice What you actually do
Two objectives is usually right. One could be becoming the primary acquisition channel in a target market, measured by non-branded clicks rising from one figure to another, commercial keywords in the top ten doubling, and monthly leads from the channel more than doubling. A second could target AI visibility, measured by mention rate, referral sessions, and completed structural work.
Where people get burned Pitfalls
Objectives should stretch, with seventy percent attainment counting as success, and key results must carry numbers and dates. Publishing ten articles is a task, not a key result, and listing tasks defeats the purpose.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →