Impact Versus Effort Prioritisation
Sorting the backlog by expected business impact against implementation cost, so the cheapest valuable work happens first.
Analogy Mental model
Picking fruit: the reachable branches first, then the ones needing a ladder, and only then the far ones requiring a long pole.
In practice What you actually do
Four quadrants. Do immediately: unblock indexing, rewrite titles on high-impression low-click pages, add markup to core product pages. Schedule: rebuilding a topic cluster, running a large outreach campaign, restructuring filters. Fill in when spare: alt text, date displays. Defer: replatforming, the perfect ten-thousand-word guide.
Where people get burned Pitfalls
In the first fortnight, clear five to eight items from the first quadrant. Visible movement earns the trust that makes the six-month plan fundable, and it is worth far more than presenting the plan first.
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