PR and SEO Alignment
Designing communications activity so that it produces not only coverage but also durable links and mentions that search systems can see.
Analogy Mental model
A wedding that feeds the guests and also leaves the most influential person at each table saying something good about you to the person who matters.
In practice What you actually do
Before each release: place a natural link to a core page in the copy itself, make sure the media kit carries the correct URL and assets, monitor new links afterwards, and follow up politely on any mention that named the brand without linking to it.
Where people get burned Pitfalls
Publicity teams are measured on how many outlets ran the story, not on whether a link survived. Involving search before the copy is final is the only way the placement carries value.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →