Editorial Style Guide and Brand Voice
A single document fixing grammar, formatting, terminology, tone, and prohibited words for everyone who writes for the brand.
Analogy Mental model
A newsroom's stylebook. Every reporter follows the same rules on punctuation, person, units, and banned terms, so the reader gets one publication rather than several.
In practice What you actually do
Include the reader profile and reading level, three or four adjectives describing the tone along with what to avoid, formatting rules for dates and numbers and heading case, a glossary fixing product and feature names, the banned-word list, and the standard for citations and fact checking.
Where people get burned Pitfalls
Without it, three writers produce three publications and the brand reads as incoherent. It is a first-month deliverable, not a later refinement.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →