Always-Be-Testing Mindset
Running small, frequent, controlled experiments rather than adopting best practices on faith, so decisions rest on evidence from this site.
Analogy Mental model
A farmer who keeps a test plot. A new variety goes into one narrow strip first; if it yields more and resists disease, it gets the whole field next season. Nothing is staked on one year's luck.
In practice What you actually do
One or two experiments a month compounds quickly. Add a key-takeaways block to ten pages ranking between five and fifteen, then watch click-through and position for four weeks. Add FAQ markup with real buyer questions to five product pages and watch citation rates. Test two title patterns against each other. Change one variable, or you learn nothing.
Where people get burned Pitfalls
Multi-variable tests produce confident conclusions that are simply wrong. Keep a written log — hypothesis, change, result, conclusion — and within a year you own a playbook that describes your site rather than somebody else's.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →