GEO Specialist / AI Search Strategist
A role that arrived with generative search: making a brand visible, citable, and recommended inside ChatGPT, Perplexity, Claude, Copilot, and Google's AI Overviews.
Analogy Mental model
Traditional SEO persuades the librarian to shelve your book prominently. This role persuades the assistant who answers the question directly, without anyone ever seeing the shelf.
In practice What you actually do
Maintain a standing library of real business prompts and re-run it on a schedule, track AI visibility with tools like Profound, Otterly, or Peec, restructure on-site content for extractability and information gain, build presence on the third-party sources models lean on such as G2, Reddit, Wikipedia, and review roundups, and manage llms.txt, IndexNow, and crawler policy.
Where people get burned Pitfalls
The failure mode is treating this as rank tracking with a new dashboard. Citations come from consensus across sources you don't own, so a team that only edits its own site will watch competitors get quoted in answers about its own category.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →