Holistic SEO Audit
A full assessment of a site across technical foundations, content quality, link assets, user experience, and conversion paths, carried out when taking over a property.
Analogy Mental model
Buying a used car and putting it on a lift before driving it anywhere: engine, chassis, brakes, and tyres, all inspected at once.
In practice What you actually do
Produce one report in the first month. Sort every finding into four bands: critical, meaning the site is invisible or broken; high, meaning serious loss such as five-second loads or internal cannibalisation; medium, such as missing headings and unlabelled images; and low. For each, state the fix, the estimated impact, and a date.
Where people get burned Pitfalls
A hundred-page document full of terminology gets read by nobody. Leadership wants three things: what is broken, what it is costing, and what resource fixes it. One table beats fifty slides.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →