Technical SEO Audit
The layer of the audit concerning crawl efficiency, index health, rendering, performance, structured data, security, and mobile delivery.
Analogy Mental model
Inspecting the foundation, the services, the fire escapes, and the load-bearing walls. However good the interior decoration, an empty foundation ends the building.
In practice What you actually do
Twelve checks cover the ground: crawler access by robots file and meta directives, index health and the submitted-to-indexed ratio, crawl budget as shown in logs, redirect chains and loops, canonicalisation across templates, field performance data, rendered output, structured data on each template, mobile delivery, secure transport and mixed content, pagination and filter traps, and bidirectional language annotations.
Where people get burned Pitfalls
Write findings in a form a developer can act on, including the reproduction path: load this URL, inspect the response headers, observe this directive. Instructions to make it faster are not a ticket, they are a complaint.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →