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Black Hat SEO

Entry #38 / 700 · Chapter 1 · 1.4 Schools of SEO thinking and the quality bar · Read in Chinese →
In one sentence

Deliberately exploiting gaps in the algorithm with deception, to take position faster than honest work allows.

Analogy Mental model

Cheating on the exam and buying the diploma. It might get you into the building. When it is found out, the door closes and the record follows you.

In practice What you actually do

There is no legitimate version of this to recommend. The usual forms are hidden text, keyword stuffing, purchased link networks and cloned parasite pages, and each one exists because it worked briefly for somebody.

Where people get burned Pitfalls

When a manager asks for five thousand links to move fast, the honest answer is no, with the risk stated plainly. The domain is the asset at stake, and a penalised domain is close to worthless.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →