Rich Results
Organic listings enhanced with stars, prices, availability, cooking time or an expandable FAQ, drawn from structured data.
Analogy Mental model
The dish on a delivery app with a photo, a clear price and four and a half stars. The plain text listing next to it may be the same food, and it gets skipped.
In practice What you actually do
Mark up the page with the schema type matching what the page actually contains: product, recipe, how-to, FAQ, review. Validate before shipping, because a markup error silently removes the enhancement rather than breaking the page.
Where people get burned Pitfalls
Never fabricate ratings. Invented review markup is one of the fastest routes to a manual action, and the penalty lands on the site, not on the template.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →