Featured Snippet (Position Zero)
The direct answer box above the organic results, rendered as a paragraph, a list or a table.
Analogy Mental model
The teacher projects the model answer at the top of the board before anyone opens a book. The class stops reading and copies.
In practice What you actually do
Structure beats cleverness. Put the question in a heading exactly as people ask it, then answer in forty to sixty words immediately underneath, plainly and without preamble. Tables for comparisons, ordered lists for processes, and the extractable sentence at the very start of the block.
Where people get burned Pitfalls
Winning the snippet does not automatically raise clicks. When the answer is fully contained in the box, as with the boiling point of water, the visit never happens. If your business depends on the visit, second position can be worth more than first.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →