Conversion
Any action a visitor completes that you have already decided is worth money to the business.
Analogy Mental model
Someone walks the aisles for twenty minutes and then pays at the till. Or leaves a card asking for a callback. Either way the shop learned something actionable, which browsing alone never tells it.
In practice What you actually do
Name key events in GA4 in business language rather than page language: quote requested, form submitted, trial started, order placed. Report against those, not against sessions. In B2B, also read assisted conversions, because a demo request often lands after six or seven earlier organic visits that a last-click model refuses to credit.
Where people get burned Pitfalls
Do not optimise for the cheapest conversion available. Newsletter signups are easy to grow and easy to celebrate, and they can quietly displace the harder conversions that actually pay salaries.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →