CTR (Click-Through Rate)
The share of people who saw your result and clicked it: clicks divided by impressions.
Analogy Mental model
Out of every hundred people who walk past your window, how many push the door open.
In practice What you actually do
In Search Console, filter for pages that rank in the top three but sit below the usual CTR for that position. Rewrite the title and description with something specific, a number, a year, a bracketed qualifier, then re-measure after four weeks instead of guessing.
Where people get burned Pitfalls
Clickbait lifts CTR for a week and then costs you the ranking. When the page cannot deliver what the title promised, people bounce straight back to the results page, and that pattern is one of the clearest quality signals an engine can read.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →