E-E-A-T
The four dimensions human raters use to judge content quality under Google's guidelines: experience, expertise, authoritativeness and trust.
Analogy Mental model
Choosing a doctor. You want someone who has treated this before, who trained properly, whom colleagues respect, and above all who will not prescribe something because it pays.
In practice What you actually do
On subjects affecting money or health, put a named person behind the page with a real biography, credentials that can be checked elsewhere, and citations to primary sources such as statistical agencies and peer-reviewed work. The experience part means having done the thing, described concretely enough that a practitioner recognises it.
Where people get burned Pitfalls
E-E-A-T is not a score you can inject with markup. Schema can describe an author, it cannot create one. A page wearing credentials it has not earned reads as exactly what it is.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →