Knowledge Graph
A very large database of entities and the relationships between them, maintained by Google.
Analogy Mental model
A family tree covering everything. Who runs which company, which city sits in which state, which director made which film, all joined by lines instead of stored in separate drawers.
In practice What you actually do
Mark up the organisation or the person with schema, and use sameAs to point at the official profiles and encyclopaedic entries describing the same entity. You are not informing readers, you are handing the graph a set of edges it can verify elsewhere.
Where people get burned Pitfalls
Once the graph has filed your brand under the wrong industry, correction is slow and mostly happens off-site. Plan on months of consistent publishing, coverage and citation before the classification shifts.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →