Knowledge Panel
The card on a results page that gathers an image, a description, social profiles, stock price or opening hours for one entity.
Analogy Mental model
The small metal plaque screwed to the wall beside a museum exhibit, or the biography card beside a portrait. Not the work itself, the label that tells you what you are looking at.
In practice What you actually do
When the panel appears for your brand, claim it. Correct the category, the logo, the founding date and the social links through the official claim flow, then keep the underlying data consistent across every profile you control.
Where people get burned Pitfalls
No panel means the entity is not yet strong enough. The remedy is coverage in publications the graph already trusts, an encyclopaedic entry where one is warranted, and citations that use the name consistently, not another round of on-page tweaks.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →