SERP (Search Engine Results Page)
The page returned after a query: a mix of paid ads, organic links, maps, video carousels and, increasingly, an AI-written summary sitting above everything else.
Analogy Mental model
A shopping street directory board. Some slots are rented (the lit advertising panels), some are earned (the shops locals keep recommending), and some are official wayfinding (the map by the entrance).
In practice What you actually do
Before writing a single word, open the SERP for the target query and inventory what occupies the first screen. If an AI Overview, a video carousel and a local pack eat the entire viewport, a blog post is the wrong format no matter how well written it is. Build the asset the layout actually rewards.
Where people get burned Pitfalls
A B2B SaaS team spent a year chasing the head term "CRM" and reached page one with almost no traffic to show for it. The first screen was paid placements and G2 / Capterra comparison pages; there was no organic slot left for a standalone article to win.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →