Off-Page SEO
Work on other people's platforms to build the reputation and authority a site cannot grant itself.
Analogy Mental model
Getting the food critic to visit, the local news to cover you, the neighbours to tell their friends. You cannot write those yourself, and writing them yourself is precisely what makes them worthless.
In practice What you actually do
Earned coverage in publications your buyers read, participation in communities where your expertise is relevant, digital PR built on something genuinely newsworthy, and links that arrive as a by-product of being useful.
Where people get burned Pitfalls
The core of off-page work is being endorsed by others. Dropping links in comment sections is not endorsement, it is litter, and it has been discounted for over a decade.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →