Trustworthiness
A judgement about whether the site is real, safe and not out to defraud anyone. It is the load-bearing element of E-E-A-T.
Analogy Mental model
A shop that has stood on the same corner for twenty years. The neighbours trust it not to short-weight them and not to sell fakes, and that trust was not built by a slogan.
In practice What you actually do
Publish the boring pages and link them from the footer: who you are, how to reach you with a real address and phone number, what you do with personal data, what the terms of the transaction are, and how returns work. A buyer who cannot find a refund policy assumes there is not one.
Where people get burned Pitfalls
On a store, missing payment security indicators and buried refund terms cost conversions long before they cost rankings. Trust is a conversion lever first and an SEO factor second.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →