Discoverability
How easily a bot can find and understand a page without being told where it is.
Analogy Mental model
A new shop with no pin on any map and no sign over the door. Locals might stumble in by accident. Everyone else walks straight past.
In practice What you actually do
Submit an XML sitemap, then treat it as a safety net rather than a strategy. The real work is the link graph: every important page reachable in three clicks from home, breadcrumbs that mirror the hierarchy, and hub pages that link out to their own cluster.
Where people get burned Pitfalls
Google will find it eventually is true and useless. Eventually can mean next quarter, and by then the campaign is over. If a page matters this month, it needs a link this week.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →