Sitelinks
In one sentence
The two to six shortcut links to key sections that appear beneath a brand result.
Analogy Mental model
Dedicated lifts beside the main entrance of a department store, labelled womenswear, menswear, food hall, so regulars skip the lobby entirely.
In practice What you actually do
You cannot submit these. You earn them through a clear hierarchy, descriptive anchor text in the navigation, and every important section reachable from the home page under a stable URL.
Where people get burned Pitfalls
When an unwanted link takes a slot, support cannot remove it. You change the signals: rename the anchor, demote the page, or restructure the navigation so a more useful destination outranks it.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →