Anchor Text Ratio
The distribution of clickable link text across your backlink profile — the words other sites choose when they point at you.
Analogy Mental model
Road signs. A sign reading city centre, five hundred metres, gets you there. A sign reading destination, five hundred metres, leaves you guessing. Same distance, entirely different usefulness.
In practice What you actually do
Watch the mix rather than any single link. A natural-looking profile leans on brand names, bare URLs, and descriptive phrases, with exact keyword matches kept rare. Export your anchors, group them into those buckets, and investigate any bucket that dominates unexpectedly.
Where people get burned Pitfalls
A page with a hundred links and ninety identical money keywords reads as purchased. That pattern is precisely what link spam systems were built to detect.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →