Skyscraper Technique
Brian Dean's outreach method: find content that has already earned many links, build a materially better version, then ask the sites linking to the original to consider yours instead.
Analogy Mental model
Everyone tours the tallest building in town. You put up a taller, better one next door, then invite the tour guides to bring their groups across the street.
In practice What you actually do
Find target pages with a strong referring-domain count, then beat them on a specific axis: fresher data, deeper coverage, better design, or an actual working tool where they only wrote prose. Export the original's link sources, identify the right contact, and open with what is genuinely new.
Where people get burned Pitfalls
A decade of use has worn the template thin. Site owners recognise the pattern immediately, so the pitch now has to lead with real informational gain. More words alone persuade nobody.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →