Link Exchange
A reciprocal arrangement in which two sites link to each other, each supplying the other with a backlink.
Analogy Mental model
Mutual promotion between two shops: your poster in their window, their flyers on your counter.
In practice What you actually do
Small-scale reciprocity grounded in a real relationship or genuinely complementary audiences is normal and defensible. Keep a record of what was traded and why, so a future reviewer sees editorial reasoning rather than an unexplained pattern across dozens of domains.
Where people get burned Pitfalls
Search guidelines explicitly name excessive reciprocal linking as a violation. Once a large share of your profile is two-way, the value of every link inside it gets discounted or worse.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →