Link Disavow
A Search Console mechanism for telling Google to disregard specific inbound links you believe are manipulative or harmful to your site.
Analogy Mental model
A public statement that those people are not your associates, and that their behaviour says nothing about you.
In practice What you actually do
Build a plain text file with one URL or one domain-level entry per line, upload it through the disavow tool, and keep the file versioned so you can revise it later. Act only after a manual action or a documented attack; ordinary questionable links rarely justify the risk of the tool.
Where people get burned Pitfalls
Disavowing a link that was quietly helping you is effectively irreversible in the short term, and recovery takes months. Google has said repeatedly that most sites never need this tool at all.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →