Page Authority
Moz's zero-to-one-hundred score for a single page's ranking strength, considered separately from the authority of the domain hosting it.
Analogy Mental model
The reputation of one professor. The university may be ordinary, but this particular lecturer is the reason people enrol at all.
In practice What you actually do
Use it to decide which of your pages deserves more internal links, and which competitor pages are genuinely hard to displace. A page with high authority sitting on a weak parent domain is a link magnet worth studying closely, because it earned attention the rest of the site never did.
Where people get burned Pitfalls
Read page and domain scores together. A high page score on a low domain score usually means one piece of content carried the whole property, which is useful to know but dangerous to extrapolate from.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →