Link Juice
The informal name for the ranking value a link passes from its source page to its destination, accumulated and redistributed through the link graph.
Analogy Mental model
A relay baton. It starts with whoever holds the most authority and gets handed down the chain, losing a little at every careless pass.
In practice What you actually do
Design internal linking so value flows toward the pages that make money. Your homepage and strongest articles should link directly to core service and product pages, rather than leaving those pages reachable only through a footer or a filter.
Where people get burned Pitfalls
Adding nofollow to internal links throws that value away for no benefit. Reserve nofollow and sponsored attributes for links you refuse to vouch for, and never for your own pages.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →