Connectively
A category of platforms that connect journalists working to deadline with expert sources, trading a quotable comment for a media mention and often a link.
Analogy Mental model
The expert segment on a live news broadcast. The reporter needs someone who knows the subject, you hand over a usable line, and your name ends up in the piece.
In practice What you actually do
Set up a daily digest, answer only queries squarely inside your expertise, and reply fast, ideally within a couple of hours. Write one hundred and fifty to two hundred words a journalist can paste in directly, anchored by a concrete example or number, plus your title and link.
Where people get burned Pitfalls
The original platform has changed hands and narrowed, so practitioners now work several alternatives in parallel. Generic AI-written responses get spotted and blacklisted, which costs you the relationship permanently.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →