Link Context
The sentences and page topic surrounding a link, which tell a search engine what the link is about and whether it belongs there at all.
Analogy Mental model
The difference between saying you had an incredible steak there last week and saying the place is fine. Same recommendation, wildly different persuasiveness.
In practice What you actually do
Pursue links from pages that already discuss your subject, and write the sentence around your own outbound links so the relevance is explicit. A grinder review cited inside a coffee-brewing article is worth far more than the same link dropped into an unrelated piece.
Where people get burned Pitfalls
A link from a topical stranger — a gambling site inside a baby-food article — reads as spam and can drag down both ends. Relevance is not a bonus here; it is the mechanism.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →