Link Bait
Content engineered to provoke curiosity, disagreement, delight, or intense practical usefulness, with the explicit goal of spreading and attracting links.
Analogy Mental model
Putting a giant free claw machine on the pavement. Passers-by photograph it, and your brand sits in the background of every shot.
In practice What you actually do
Formats that reliably travel: interactive quizzes and calculators, striking data visualisations, contrarian research that overturns a common assumption, and free template libraries. Build the sharing loop into the asset itself, whether that is an embeddable chart, a citable statistic, or a result worth screenshotting.
Where people get burned Pitfalls
Bait that drifts off-topic attracts links that cannot help you. A thousand entertainment-site links do nothing for a page about industrial valves, because relevance is what carries the value.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →