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Competitor Backlink Analysis

Entry #305 / 700 · Chapter 6 · 6.3 White-hat outreach, digital PR and clean-up · Read in Chinese →
In one sentence

Reverse-engineering where your competitors get their links, so you can pursue the same sources instead of guessing at them.

Analogy Mental model

Finding out which workbooks the top student actually uses, and buying the same ones.

In practice What you actually do

Use a link-intersection tool to find domains linking to two or more competitors but not to you. Those pages, typically industry roundups, comparison directories, and review sites, are warm prospects because they have already demonstrated willingness to link to a business like yours.

Where people get burned Pitfalls

Filter before you outreach. Drop purchased junk, dead historical links, and sites with no organic traffic, because a prospect list built from a competitor's worst links wastes the entire campaign.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →