Domain Rating
Ahrefs' zero-to-one-hundred measure of a domain's backlink strength, weighted toward the quality and quantity of referring domains rather than raw link totals.
Analogy Mental model
Hotel star ratings. A five-star property and a hostel both offer a bed, but only one of them gets written up in the travel section.
In practice What you actually do
Read Domain Rating as a relative strength gauge inside your own market. New domains start near zero and climb through sustained acquisition, so when you evaluate prospects, compare them against others in the same vertical rather than against a global average.
Where people get burned Pitfalls
Distributions differ sharply by industry, and B2B software sites cluster far higher than local restaurants. Benchmarking outside your niche produces targets you can never reach and conclusions that mean nothing.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →