Unlinked Brand Mentions
Cases where a site names your brand or product without linking to it, which you can often convert into a link simply by asking.
Analogy Mental model
Someone praises your restaurant at a party but forgets to mention where it is. You walk over, thank them, and hand them a card.
In practice What you actually do
Set alerts for your brand name while excluding your own domain, then filter for accurate, positive mentions on pages that are still live. Write a short thank-you note, point out that a link would help readers find you, and make it a one-line fix for the author.
Where people get burned Pitfalls
This converts better than almost any other tactic because the recommendation already exists. Never approach a negative or critical piece, since asking for a link there reads as tone-deaf and often ends up screenshotted.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →