Branded Anchor
Link text that is your brand or product name rather than a keyword, which makes it the safest and most common anchor type in any natural profile.
Analogy Mental model
People say let us go to McDonald's, not let us go to that burger place. The brand name does the navigational work all by itself.
In practice What you actually do
Encourage brand-name anchors in outreach and let them dominate the mix. They carry no over-optimisation risk, they reinforce entity recognition in knowledge systems, and they are what a writer naturally types when recommending something they actually use.
Where people get burned Pitfalls
Young sites often show a low branded share simply because nobody knows them yet. That number should climb as awareness grows, and if it stays flat while keyword anchors rise, the profile is being built backwards.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →