Digital PR
Earning coverage in mainstream and trade media by creating stories journalists actually want, usually from original data, surveys, or campaigns with a genuine news angle.
Analogy Mental model
Traditional PR gets you on television. Digital PR gets you on television and makes sure the article links back to your site.
In practice What you actually do
Start from a dataset nobody else has: analyse search trends, commission a survey, or index public records into something newsworthy. Write it up as a ready-to-use story with quotable numbers, then pitch specific journalists who cover that beat rather than a general press list.
Where people get burned Pitfalls
This is the most reliable white-hat route to links from major outlets, but only when the story is genuinely new. A brand announcement dressed as news gets ignored, and a wire distribution is not coverage.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →