Link Placement
Where a link sits on the page — inside body copy, in navigation, in a sidebar, or in the footer — which strongly affects how much value it passes.
Analogy Mental model
Billboard placement. A screen on the main street gets seen; a sticker in an alley does not, however large the sticker is.
In practice What you actually do
Prioritise editorial links embedded in the flow of relevant content. They carry context, they get clicked, and they are the hardest kind to buy. Navigation links are structural and pass moderate value. Sitewide footer links spread thin across every page and belong only on genuinely global destinations.
Where people get burned Pitfalls
A paid link disguised as an in-body recommendation is riskier than one sitting in a clearly labelled sponsored block, because the deception is the violation, not the payment.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →