Exact Match Anchor
Link text that reproduces the target page's primary keyword word for word, leaving no ambiguity about which query that page wants to rank for.
Analogy Mental model
A road sign that spells out the full official name of the destination, character for character, with no shorthand.
In practice What you actually do
Treat exact match as something you receive rather than something you request. Let publishers choose their own wording, and when you do suggest an anchor, offer the brand name or a plain phrase describing the resource. The restraint is what keeps the link valuable.
Where people get burned Pitfalls
It works, which is exactly why it is dangerous. Aggressive exact-match acquisition is the textbook signature of engineered links and has been a penalty trigger for well over a decade.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →