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Link Farm

Entry #307 / 700 · Chapter 6 · 6.3 White-hat outreach, digital PR and clean-up · Read in Chinese →
In one sentence

A network of sites built purely to sell links, usually stuffed with scraped or generated content and outbound links to unrelated businesses.

Analogy Mental model

A street of shops selling fake certificates. The paper looks official until anyone reputable actually reads it.

In practice What you actually do

Screen any seller before paying. Does the site cover every topic at once, does each article end in a commercial anchor, does the outbound count dwarf the inbound, has organic traffic collapsed recently? Any two of those together should end the conversation.

Where people get burned Pitfalls

Packages advertising hundreds of high-authority links for a small flat fee are farms without exception. Buying one leaves you with a cleanup job and no rankings.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →