Assisted Conversion
A conversion in which a channel did not make the final click but appeared earlier in the customer's path and helped move them toward the decision.
Analogy Mental model
An assist in basketball. The point guard does not score, but without the pass that broke the defence the centre never gets the ball.
In practice What you actually do
On considered purchases, buyers often visit several times over weeks before ordering. Pull the conversion paths report, isolate the value of conversions where organic search appeared at an early or middle touchpoint, and put that figure in front of whoever decides budgets.
Where people get burned Pitfalls
Cross-device journeys break the chain. Someone reads a review on a phone and orders on a laptop that evening, and without a shared login the two visits look like two unrelated strangers, so the assist never gets counted.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →