Heatmaps and Scroll Maps
Visual overlays on a page screenshot showing where clicks concentrate and how far down the page visitors actually scroll before leaving.
Analogy Mental model
Coating the shelves in glow powder and turning the lights off. The brightest handprints show exactly what people reached for.
In practice What you actually do
Generate a scroll map for your highest-traffic article. If attention collapses at the point where the first screen ends, move the conversion block or the comparison table up into the part of the page people actually reach, instead of leaving it below a long introduction.
Where people get burned Pitfalls
Look specifically for clicks on things that are not links: a styled heading, an image that looks tappable, an icon that does nothing. Each of those is a visitor trying to act and being refused, and fixing them is often the cheapest conversion gain available.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →