Engagement Rate
The share of sessions that lasted at least ten seconds, viewed two or more pages, or triggered a conversion event, which makes it a direct measure of whether a visit was worth anything.
Analogy Mental model
The proportion of people who walk in and actually stop to look for more than ten seconds, browse two shelves, or pay for something.
In practice What you actually do
Read it as a match test between page and intent. Healthy product pages in software and ecommerce usually sit well above the middle of the range, and a high-traffic article with a low figure almost always points at a misleading headline or a bad first screen.
Where people get burned Pitfalls
The bounce rate in current analytics is simply the inverse of this metric, not the old definition where a single-page visit counted as a failure. Explaining that difference before quoting numbers saves an argument with anyone trained on the previous system.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →