Key Events
The specific actions an analytics platform has been told represent real business value, as distinct from the background noise of ordinary interaction.
Analogy Mental model
Goals in a football match. Running, passing, and tackling are all events. Only putting the ball in the net is a key event.
In practice What you actually do
Configure two tiers and label them clearly: outcomes such as completed purchases, submitted enquiries, and booked demos, alongside smaller signals such as a whitepaper download, an email signup, or a pricing calculator used. The second tier tells you which content is moving people toward the first.
Where people get burned Pitfalls
Marking a page view or thirty seconds on site as a key event floods the metric with activity that costs nothing to achieve. The number rises and stops meaning anything, which is worse than having no number at all.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →