Paid Traffic
Visits that arrive by clicking an advertisement on a search engine, social platform, or retail network, and that stop the moment the budget does.
Analogy Mental model
Hiring a row of people to hand out discount coupons at the station exit. Pay them and customers appear; stop paying and the pavement empties.
In practice What you actually do
Mine your paid landing pages for what already converts, then bring those arguments and structures into organic pages. In the other direction, watch for terms where organic now outranks the ad, because bidding on those is often spending money to compete with yourself.
Where people get burned Pitfalls
If campaign links are not auto-tagged or consistent in their medium parameter, paid clicks get misfiled as organic and quietly inflate your SEO results. Check the tagging before anyone reports a good month.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →