Rich Results Test
Google's validator for checking whether the structured data on a page qualifies for the enhanced search treatments the company supports.
Analogy Mental model
Putting a price tag you printed into the store's official scanner to see whether it actually reads and displays correctly.
In practice What you actually do
Run every new schema template through it before shipping, testing either the live URL or a pasted code fragment. Use it alongside the Schema Markup Validator: the general validator checks syntax against the full vocabulary, this one checks eligibility for the specific Google features you want.
Where people get burned Pitfalls
A pass means valid and eligible, nothing more. Whether stars or other enhancements actually appear depends on site quality and query intent, so never promise a client that markup alone will change the appearance of results.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →