Organic Traffic
Visits that arrive by clicking an unpaid result in a search engine rather than an advertisement.
Analogy Mental model
Customers who walk in because the shop smells good and the sign is clear, with no commission paid to anyone who dragged them over.
In practice What you actually do
This is the number an SEO team lives or dies by, but report it split: branded versus non-branded. The non-branded line is the one that reflects acquisition, and it should be monitored week over week around algorithm updates and peak trading periods.
Where people get burned Pitfalls
Organic is not one channel in analytics. Organic social, organic video, and free shopping listings all carry the word while behaving nothing alike, and lumping them together flatters the total.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →