Path Exploration
A visualisation that shows, step by step, which pages visitors move to after arriving, and which pages they visited before a goal.
Analogy Mental model
An aerial view of a theme park showing whether people head for the roller coaster or the carousel the moment they get through the gate.
In practice What you actually do
Run it in both directions. Forwards: start from a high-traffic article and see what share of readers go on to a product page. Backwards, which is the more valuable direction: end at a purchase or an enquiry and work back to see which organic pages those buyers actually read first.
Where people get burned Pitfalls
This is the strongest visual evidence available for the claim that articles do not sell directly but sit on the path to every sale. Without it, content work gets judged only on its own conversion rate and always looks like a cost.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →